Shoppers to get discounts on FairPrice house-brand items for 12 weeks
Shoppers to get discounts on FairPrice house-brand items for 12 weeks
FairPrice Group has announced the return of its popular Best Sellers for Less campaign, offering significant relief to consumers facing rising living costs. Starting from March 19, 2026, shoppers across Singapore can access deep discounts on a wide variety of essential house-brand products, ranging from kitchen staples to household necessities. This initiative underscores the cooperative's commitment to maintaining affordability and supporting the community during periods of economic uncertainty.
Shoppers to get discounts on FairPrice house-brand items for 12 weeks through the Best Sellers for Less campaign, which runs from March 19 to June 10, 2026. During this period, FairPrice Group will offer weekly deals with discounts of up to 36% on popular house-brand essentials such as rice, oil, facial tissues, and frozen foods. These products are typically priced 10% to 15% lower than branded alternatives, providing a double layer of savings for Singaporean households.
The Return of Best Sellers for Less
The Best Sellers for Less campaign is entering its second year, following a successful debut in 2025 as part of the SG60 celebrations. The 2026 edition is designed to be even more impactful, focusing on the items that Singaporeans use most frequently. By curating a selection of top-selling house-brand products and applying additional discounts, FairPrice Group (FPG) aims to help families stretch their dollars further. The campaign is a strategic response to the current backdrop of global economic fluctuations and domestic price pressures.
FPG's Own Brands business, which includes over 3,500 products, serves as the foundation for this initiative. These products are developed to match the quality of leading national brands while being offered at a lower price point. The Best Sellers for Less promotion takes this value proposition a step further by slashing prices on these already affordable goods. This multi-week strategy ensures that the benefits are sustained over a significant period, rather than being a one-off flash sale.
Weekly Deals and Rotating Discounts
To keep the momentum throughout the 12-week period, FairPrice will roll out six new deals every week. This rotating structure allows a broader range of products to be featured, catering to diverse household needs. For instance, the first week of the 2026 campaign features essential items such as FairPrice house-brand canola oil, bacon, kitchen towels, and facial tissues. By alternating the products on offer, FPG ensures that shoppers can find savings on different categories, from fresh produce to frozen goods and cleaning supplies.
The maximum discount of 36% is a substantial reduction, especially on high-volume staples. For a typical family, these savings can accumulate into significant monthly budget relief. FPG has identified that the most popular house-brand products among customers in the previous year were rice, oil, facial tissues, and snacks like roasted corn and fried chicken cashews. Consequently, these high-demand items will feature prominently in the 2026 discount schedule.
Supporting Singaporeans Against Rising Costs
The timing of this campaign is critical. As the cost of living remains a top concern for many residents, proactive measures from major retailers are essential. FairPrice Group CEO Vipul Chawla emphasized that the initiative is a way to repay the trust Singaporeans place in FairPrice's own brands. He noted that the cooperative is committed to keeping quality staples affordable, particularly in times of uncertainty. This sentiment is backed by a history of price stabilization efforts, including previous price freezes on seafood and vegetables during festive seasons.
Beyond the 12-week campaign, FPG maintains several other discount schemes that complement Best Sellers for Less. These include daily savings for NTUC Union and Link members, as well as designated discount days for senior citizens, Pioneer Generation, Merdeka Generation, and CHAS Blue cardholders. By stacking these benefits where applicable, shoppers can maximize their savings. The use of the FairPrice Group app also facilitates access to exclusive digital vouchers, further lowering the total grocery bill at checkout.
| Campaign Feature | Details |
|---|---|
| Duration | 12 Weeks (March 19 – June 10, 2026) |
| Maximum Discount | Up to 36% off selected items |
| Product Range | Over 3,500 House-brand products |
| Weekly Frequency | Six new deals released every Thursday |
Quality Assurance of FairPrice House Brands
A common concern with lower-priced "house-brand" products is whether they compromise on quality. FairPrice addresses this by ensuring that its Own Brands products are carefully sourced and undergo rigorous quality checks. The goal is to provide a product that is comparable to leading brands in terms of taste, performance, and safety. The growing popularity of these brands suggests that Singaporean consumers have embraced this value-for-money proposition. In 2025, specific house-brand items even received awards for their quality, further validating the brand's reputation.
By choosing house brands, consumers are essentially opting out of the high marketing and branding costs associated with national labels. These savings are then passed directly to the shopper. During the Best Sellers for Less campaign, this price advantage is magnified. Whether it is the texture of the Thai White Fragrant Rice or the durability of the two-ply bathroom tissues, FPG aims to prove that "affordable" does not mean "inferior."
Digital Integration and the FairPrice Group App
In the modern retail landscape, digital tools play a vital role in helping consumers find the best deals. The FairPrice Group app is a central hub for the 12-week campaign. Users can browse the latest weekly catalogues, check prices, and even save items to a shopping list. For those who prefer the convenience of home delivery, the discounts are also applicable to online orders, ensuring that the benefits of the campaign reach as many people as possible, including those with limited mobility or busy schedules.
The app also serves as a platform for "Save Every Day" vouchers. These digital coupons can often be stacked with existing store promotions, including the Best Sellers for Less deals. This layered approach to discounts is a hallmark of FPG's strategy to combat inflation. By encouraging shoppers to go cardless and use the app for payment via the "Pay / Earn" QR code, the system can automatically apply relevant member discounts and reward Linkpoints, simplifying the savings process for the customer.
Impact on the Local Retail Landscape
As the largest supermarket chain in Singapore, FairPrice's pricing strategies often set a benchmark for the industry. A 12-week sustained discount campaign on essentials puts pressure on other retailers to remain competitive, which ultimately benefits the consumer across the board. The emphasis on house brands also encourages a shift in consumer behavior, as more people realize the potential savings of switching from premium national brands to high-quality private labels.
This initiative is part of FPG's broader social mission as a social enterprise. Unlike purely profit-driven retailers, FairPrice has a mandate to moderate the cost of living in Singapore. This is evident in their various initiatives, such as the Rice Garden community project which provides affordable cooked meals, and their historical practice of absorbing GST hikes for essential items. The Best Sellers for Less campaign is the latest evolution of this mission, tailored to the specific economic conditions of 2026.
Planning Your Grocery Shopping for Maximum Savings
To get the most out of the 12-week discount period, savvy shoppers are encouraged to plan their purchases around the weekly rotation of deals. Since new offers are released every Thursday, checking the FairPrice website or app mid-week is a good habit. Stocking up on non-perishable staples like rice, oil, and paper products when they hit the 36% discount mark can lead to substantial long-term savings. It is also worth comparing the house-brand prices against the "Everyday Low Price" (EDLP) items, which are a basket of 500 essentials priced low year-round.
Additionally, shoppers should pay attention to the different store formats. While the core house-brand discounts are widely available, specific locations like FairPrice Xtra or FairPrice Finest may have additional thematic fairs or exclusive "Purchase with Purchase" promotions. For instance, concurrent with the start of the 12-week campaign, some outlets are hosting "Xtra Wellness & Beauty" roadshows and "Fresh Laundry" fairs, offering even more ways to save on specialized categories.
Conclusion
The FairPrice Best Sellers for Less campaign is a timely and significant intervention for Singaporean households. By offering up to 36% off on essential house-brand items for 12 consecutive weeks, FairPrice Group is providing a practical solution to help residents manage their daily expenses. This initiative, combined with the underlying value of house-brand products and the cooperative's various other discount schemes, reinforces FairPrice's role as a vital pillar of the community. As the campaign progresses through June 10, 2026, shoppers are well-positioned to enjoy high-quality staples at some of the most competitive prices in the market.
Frequently Asked Questions
When does the FairPrice discount campaign start and end?
What is the maximum discount available?
Which products are included in the 12-week promotion?
Can I get these discounts online?
How many new deals are released each week?
Shoppers to get discounts on FairPrice house-brand items for 12 weeks
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